Muscat – The launch event, held under the patronage of His Highness Sayyid Marwan bin Turki Al Said, Governor of Dhofar, was witnessed by H.E. Eng. Ahmed Al Dheeb, Deputy Chairman of OPAZ, H.E. Dr. Ahmed Al Ghassani, Chairman of Dhofar Municipality, and Eng. Dawood Al Hadabi, CEO of Madayn.

Eng. Abdulqadir Al Balushi, DG of Raysut Industrial City, highlighted that the initiative aligns with Madayn’s goal to support the local community and empower Dhofar’s youth and entrepreneurs by transforming innovative ideas into tangible products. The programme, which includes 30 participants, offers expert guidance in innovation, packaging, manufacturing, brand identity, and digital marketing to effectively market food products. It aims to enhance the skills of local youth and entrepreneurs, leveraging Dhofar’s rich agricultural and animal resources.