MUSCAT : The initiative, designed to foster healthy competition and enhance consumer satisfaction, encourages businesses to prioritize customer needs and implement innovative service delivery methods. By reducing consumer complaints and raising awareness of consumer rights, the CPA seeks to create a more harmonious marketplace.

In its second phase, the initiative is directed towards all commercial establishments, including commercial centers and small and medium enterprises that aspire to deliver exceptional services to Omani consumers and residents.

The initiative is structured around three core themes: customer focus, mechanisms for ensuring customer satisfaction, meeting consumer needs, and fostering service development and innovation. The evaluation process involves stages of registration, assessment, and analysis, culminating in the presentation of results.

The inaugural edition of the initiative proved successful in building consumer trust and loyalty, enhancing corporate sustainability, and boosting competitiveness in the market.

By awarding accredited certificates and detailed reports to deserving institutions, the initiative bolsters investments by enhancing the reputation of recognized organizations. Moreover, the initiative aids in raising consumer loyalty levels, leveraging case studies on standards, and innovative analytical reports, and purging the market of negative practices.

This initiative plays a pivotal role in improving the business environment, particularly within the retail and service sectors in the Sultanate of Oman, while promoting the concept of social responsibility among institutions.

It is important to highlight that the Friendly Institutions initiative is a part of the Authority’s tenth strategic plan, aligning with Oman Vision 2040. By focusing on enhancing service efficiency in the retail, commercial, industrial, and economic services sectors, and adhering to predefined standards in accordance with Oman’s laws and regulations, the initiative aims to shed light on both positive and negative aspects to drive continual development and enhance service quality.

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