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Starbucks Middle East to cut 2,000 jobs after Gaza boycott: Report

In response to ongoing regional challenges, Starbucks' Middle East franchisee is set to reduce its workforce by over 2,000 employees, sources reveal.

TAS News Service

info@thearabianstories.com

Wednesday, March 6, 2024

DUBAI: The decision, which commenced on Sunday, represents approximately 4% of the franchisee’s total staff count, news agency Reuters reported on Tuesday.

The global coffee giant, Starbucks, previously acknowledged the adverse impact of the Israel-Hamas conflict on its operations in the area.

Boycotts against Western brands, sparked by the conflict and amplified by grassroots campaigns, have reverberated globally. Starbucks, among other brands, faced repercussions as consumers rallied for corporate accountability on political issues. Consequently, sales in both the Middle East and the United States experienced notable declines, reflecting the resonance of geopolitical tensions on consumer behavior.

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