Muscat: The platform is considered a comprehensive information source and database that provides vital information about tourism promotion strategy and Omani tourism product. The platform also includes brochures and updated monthly newsletter related to the latest developments in the field of tourism promotion.

The Ministry has developed the platform to enhance cooperation in the field of tourism marketing with its partners in the sector. It provides a set of suggestions and ideas to improve tourism programs and enhance marketing for various tourist seasons. It gives tourism companies and establishments the opportunity to develop and improve through investing in electronic and digital marketing.

The platform is considered a comprehensive information source and database that provides vital information about the tourism promotion strategy and the Omani tourism product. The platform also includes updated monthly newsletters related to the latest developments in the field of tourism promotion.

The platform provides a set of suggestions and ideas to improve tourism programs and enhance marketing for various tourist seasons. It gives tourism companies and establishments a chance to develop and improve their performance by investing in electronic and digital marketing, which will contribute to strengthening the tourism sector and enhance Oman’s position as a global tourist destination.

Faisal Ali Al Lawati, Head of the Partner Support Department at the Ministry said that the platform aims to encourage interaction among partners, provides training and contributes to streamlining registration procedures for events and activities, besides providing monthly updates about the tourism movement in Oman.

The platform is considered a comprehensive source and database that provides vital information related to the latest developments in the field of tourism promotion.

Pointing out the importance of the platform for partners, Faisal Al Lawati stated that participants can also obtain certificates after passing knowledge tests. The platform aims to encourage interaction by partners by providing useful training that can be used in their work. It also contributes to simplifying registration procedures for events and activities and providing monthly updated information about tourism movement in the Sultanate of Oman.
The platform also includes a library of tourist photos and promotional publications from the Ministry that serve as a resource for partners in the tourism sector. They can benefit from the platform after registering and clarifying the scope of their business, products and target markets. This system also enables the Ministry to follow up and evaluate the interaction of partners and the access of information to them effectively.
In addition, the Ministry conducts a careful assessment of the needs of tourism companies and hotel establishments in the field of education and training according to the needs of the business development environment. Through this assessment, additional training programs are developed and continuously added to the platform.
It is worth noting that the number of users of the platform has reached 584 users since its launch, from various marketing and sales specialists in tourism companies and hotel establishments in the Sultanate of Oman.