MUSCAT – The ‘Bloom Hawana Salalah Festival’ (Festival of flowers and life), to be organized as part of activities of Khareef Dhofar season 2023, will take place from July 27 to August 11 at Hawana Salalah in the Dhofar Governorate. The opening ceremony of the festival will be held under the patronage of Sheikh Faisal Abdullah Al Rowas, Chairman of the Board of Directors of the Oman Chamber of Commerce and Industry (OCCI).

The Festival is expected to attract around 10,000 visitors per day. It aims to provide an immersive and unforgettable experience that combines creativity and entertainment in a delightful environment, in addition to spreading awareness about environment preservation and sustainability that will be reflected through various events and activities.

By partnering with different government parties and private sector companies, Taiseer Platform (Oman trade platform) intends to contribute to the promotion of Khareef Dhofar, and enhance the position of Oman as a distinguished destination for tourists and visitors from all over the world. The Festival will also include a mini-exhibition of plants that grow in the land of the Dhofar Governorate.

Oman’s talented youth will add a distinctive touch and enrich the Festival across the event sites, with activities such as painting, music, street theater, and other arts. The Festival also includes an entertaining ‘Bloom challenge’ corner for families, youth, and children; it will be available free of charge for the public. Besides fun and exciting games, there will be a mini section for birds and pets.

The site of the Festival i1s expected to enrich visitors with unique and new activities, as it presents colourful gardening and flowering area, in addition to tropical fruits and planting area, the relaxation area, and the Bloom Container, through which visitors can view natural life through a photo gallery.
Marwan Abdul Hakim Al Ghassani, Director of Tourism Promotion Department at the Directorate General of Tourism in the Governorate of Dhofar, said the Festival is in harmony with the efforts made in the entertainment industry and the implementation of specialized programmes by creating innovative activities with a positive and sustainable impact on tourism.