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ABA Oman International School wins International MarCom Award

This marked a new chapter in ABA’s growth story and highlighted its 35-year strong legacy.

TAS News Service

Sunday, January 22, 2023

MUSCAT: ABA Oman International School won the prestigious ‘InspirED School Marketers Brilliance Silver Award’ for the Social Media Campaign – ‘New Beginnings’. In March 2022, ABA moved from its old campus at Al Khuwair, established in 1987, to its stunning state-of-the-art campus at Madinat Al Irfan, Muscat. This marked a new chapter in ABA’s growth story and highlighted its 35-year strong legacy. To commemorate this milestone, the school launched a social media campaign titled ‘New Beginnings’, spearheaded by former ABA Board Chair, Lamya Al Kiyumi and the Board of Directors. The campaign showcased the 100-day countdown to the opening of the new campus and the official inauguration ceremony by His Highness Sayyid Bilarab bin Haitham bin Tarik Al Said, who graduated from ABA in 2012.

“We are thrilled to have received recognition for the innovative campaign that was launched to unveil our new campus. This award is a testament to the effectiveness of social media in engaging and connecting meaningfully with the community. We are incredibly proud of the passion and dedication of our team, including Sanjana Nandakumar, our Communications Coordinator (ABA Alumni) and Mark Schreurs from Vortex Oman, also an ABA alum, in conceptualising and crafting compelling narratives to execute this campaign,” said Merrin James, Communications Director, ABA Oman International School.

“The visionary leadership of the ABA Board of Directors, and the collaborative efforts of our parents, teachers, staff and students were instrumental in the success of the campaign, and we are grateful for their tremendous support,” she added.

“The move to our new campus marks a significant milestone for the ABA community. As a distinguished school built on a strong foundation of our illustrious history, we are honoured to celebrate 35 years of our legacy. Our success has been and continues to be rooted in our steadfast commitment to our mission, vision, and values, as well as our strong partnership with the community, which is evident through our ongoing campaigns. We eagerly anticipate what the future holds for us as we continue to inspire and empower our inquirers to explore their full potential,” stated Craig Williamson, Head of School at ABA Oman International School. 

The Brilliance Awards, sponsored by InspirED School Marketers, is an international competition that recognizes excellence in private and independent school marketing and communications. The entries were evaluated by a panel of 71 marketing and communications experts from around the world who are professionals in the private school or private school marketing industry. The winning entries can be viewed on the InspirED School Marketers website at

ABA Oman International School is the leading International Baccalaureate Continuum School in Oman. Founded in 1987, ABA is a not-for-profit, non-selective, K-12 independent school located at Madinat Al Irfan, Muscat. ABA educates the next generation of leaders and innovators in a diverse community, inspiring and empowering them to make a positive impact in the world.