WASHINGTON: Instagram and Facebook users can now hide their like counts from both new and previously posted photos and videos.
As per The Verge, after years of testing on both platforms, Facebook and Instagram have settled on an opt-in experience for hiding like counts to allow people to disable seeing them across all posts and an option to hide their own public like counts from others. Both social media platforms have been running tests for a while now to quantify how visible popularity impacts usage and the results seem to have had a positive outcome.
“We tested hiding like counts to see if it might depressurize people’s experience on Instagram,” said an Instagram spokesperson.
“What we heard from people and experts was that not seeing like counts was beneficial for some, and annoying to others, particularly because people use like counts to get a sense for what’s trending or popular, so we’re giving you the choice,” the spokesperson added.
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Users will now be able to toggle an option to hide all like counts on all posts in their feeds on both Instagram and Facebook. A separate option will let you hide your own like counts to others. You can also hide like counts on a per-post basis on Instagram, so there is a little more flexibility to allow people to focus on the content of posts rather than the like counts. Facebook will get these same per-post controls in the next few weeks.
“What one person wants from their Instagram experience is different from the next, and people’s needs are changing,” Instagram said.
The company added, “We’ve been working closely with third-party experts to better understand how to empower people, build self-awareness and shape a more positive experience on Instagram.”
As per Mashable, Instagram has also collaborated with the Young Leaders for Active Citizenship (YLAC) in India to begin the fifth edition of the ‘Counter Speech Fellowship’.
It is a program that engages young adults and teens to use the power of visual storytelling to start meaningful conversations on pressing issues that are relevant to youth globally. This includes the themes of bullying, diversity, mental wellbeing, and gender equality.