Muscat: Mazda was felicitated and awarded Oman’s Best Brand Award 2019 at the 10th CMO Asia Awards held in Muscat recently.
Affiliated to the World Marketing Congress this award seeks to identify and celebrate outstanding brand building and marketing efforts. This award is an independent brand recognition exercise initiated to recognise those brands and marketers who have achieved extraordinary success by implementing innovative and effective marketing practices in the Sultanate of Oman.
The awards are based not only on financial valuation, but on consumer preferences as well. The Chief Marketing Officer (CMO) Asia Awards are held to nurture marketing awareness and to inspire excellence in the professional community and the industry as a whole. The aim of the CMO Asia Awards is to educate and communicate the importance of branding in Oman.
The jury awarded the special accolade to Mazda Oman based on certain criteria like –
Credibility and contributing value to Oman’s economy. A consistent track record of performance and achievements and lastly, values, integrity and work-life balance of the winning company. The top CMO Asia Award highlights the excellence and superiority of Mazda and Towell Auto Centre, the sole distributor of Mazda vehicles in Oman.
Mazda has also come to be one of Oman’s favourite automotive brands as its attributes identifies with the celebratory, confident and distinctive nature of Oman’s people. In addition to establishing Mazda as a dependable and lovable brand in Oman, TAC, earlier this year partnered up with Oman Automobile Association (OAA) in order to encourage young sporting and automotive talent in the Sultanate. As a Group TAC have committed to an emphasis on safety and performance as is reflected in their range of products, services and brands that they represent. Taking convenience to another level TAC also launched Mazda Oman’s mobile app thereby making life easier for all Mazda car owners. Owning a Mazda is a breeze as owners can get their vehicles serviced with just a tap of the finger thanks to the revamped app. Unfortunately, if you do get stranded with a flat tyre or a battery issue, you can also use the mobile app to send out an SOS to AAA to help you out. It is the innovative and dynamic approach that TAC has adopted in its marketing that sees Mazda as Oman’s best brand today.
Among the factors that set Mazda vehicles apart from their competition are superior performance and excellence in interior quality. Mazda with its high-end interiors, elegant designs and overall great performances, provides drivers with unforgettable experiences behind the wheel compared to other mainstream car brands. The Mazda range, brought to Oman by Towell Auto Centre (TAC), comprises Mazda 2, Mazda 3 and Mazda 6 in the sedan segment, and Mazda CX-3, Mazda CX-5 and Mazda CX-9 in the SUV range.
According to Towell Auto Centre (TAC), the sole distributor of Mazda vehicles in the Sultanate of Oman, “Customer approach and the changing media dynamics in Oman, as well as Mazda’s ability to constantly upgrade itself based on these parameters in order to improve customer experience at all times was a major deciding factor in being crowned winners. In addition Mazda have achieved great success by always reinventing the way they market Mazda in Oman. It comes as no surprise that Mazda has won Oman’s 1st Best Brand Award for the year 2019.”
In Oman, TAC is recognised as a trusted name in customer service and a pioneer in the automobile business since 1972. A group company of the W J Towell Group, TAC takes off from the principle of its parent company and ensures the easy availability of high quality motor products coupled with the highest standard of service to its esteemed customers.
Mazda has brought quality to the roads of Oman, and TAC has made owning a Mazda an absolute joy, thanks to their excellent after-sales service, availability of genuine parts for all Mazda models, their efficient staff and amazing promotions for customers.