Muscat: Oman UAE Exchange, a leading money transfer, foreign currency exchange and payments solutions brand in the country, announced that it has rebranded its operations in the Sultanate of Oman as “Unimoni”. The new brand “Unimoni” was officially launched by His Excellency Tahir Bin Salim Abdullah Al Amri, Executive President of Central Bank of Oman, and His Excellency Rakesh Adlakha, Deputy Chief of Mission, Embassy of India, Sultanate of Oman, at a gala launch event held today in Muscat. The launch was officiated by Sheikh Saif Bin Hashil Al Maskery; Sheikh Mohammed bin Nasser Al Hashar; Promoth Manghat, Group CEO of Finablr; Pradeep Kumar, CEO of Unimoni & UAE Exchange; and Boban MP, Country Head of Unimoni Oman, in the presence of dignitaries, partners and other guests.

Following the rebrand, Unimoni Oman joins the global Unimoni network present across key markets in GCC, APAC, Africa and the Americas. The brand seeks to achieve its goal of enabling customers to fulfil their financial aspirations through a wide array of seamless and innovative financial services. Unimoni expects to further strengthen its network presence in the Sultanate and launch a host of digital-first solutions in the near future.

Boban MP, Country Head of Unimoni Oman, said, “With this new brand name and greater enthusiasm, we reaffirm our commitment to provide a broad spectrum of innovative and seamless financial solutions that exceed our customers’ expectations. We have constantly led innovation in the financial services industry in Oman, the most recent being our online money transfer service and self-service kiosks, which were market-firsts in the Sultanate. And through Unimoni, we will continue to deliver enhanced value to our customers, stakeholders and the industry we serve. We thank the Central Bank of Oman, our partners and our customers for their confidence and unwavering support as we progress in our journey to enable customers to fulfil their financial potential.”

Unimoni Oman will build on the Oman UAE Exchange legacy of being one of the leading providers of money transfer, foreign currency exchange and payments solutions. Having the largest retail network with close to 60 branches in the Sultanate and partnerships with over 70 banks, Unimoni Oman is well-positioned for the next phase of its growth. The brand offers a full-service product suite for consumers and corporates, delivered through multiple customer touch-points including retail stores, digital and mobile solutions and self-service kiosks, across the Sultanate.

Speaking about Unimoni in Oman, Pradeep Kumar, CEO, Unimoni & UAE Exchange, said, “These are exciting times for us as we rebrand our Oman operations as Unimoni. Since we commenced operations in the country almost two and a half decades ago, we have earned a strong reputation as a trusted partner to our customers, our stakeholders and for the industry at large. With Unimoni, we look forward to further strengthening our relationships and building on our business in the Sultanate. Over the next few years, we will continue to expand our portfolio of innovative offerings and our omni-channel network to serve different customer segments across Oman.”

Commenting on the launch of Unimoni in Oman, Promoth Manghat, Group CEO, Finablr, said, “Oman has always been an important market for us. Over the last few years, the Sultanate has made great strides in digital adoption. With the second highest mobile penetration rate in the GCC and with nearly three-quarters of its population having access to the internet, there is a growing technology-savvy population that expects digital solutions on the go. Unimoni’s focus on developing customer-centric digital financial solutions well complements the Sultanate’s overarching strategy of digitisation.”

Unimoni is a part of Finablr, a global platform for Payments and Foreign Exchange solutions. Unimoni along with other Finablr companies provide a broad array of tailored and trusted financial solutions for consumers and businesses underpinned by deep regulatory know-how, technology expertise and industry leading partnerships. In May 2019, Finablr debuted on the Premium Segment of the Main Market of the London Stock Exchange.