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Christopher Chong steps down as Amouage Creative Director after 12 years

Over the past 12 years, Chong has steered Amouage on a creative path to global success and he achieved this by entirely reshaping the olfactive identity of the brand.

By Our Correspondent
June 1, 2019

MUSCAT: Christopher Chong, Creative Director of Amouage has announced that he will be leaving the company having resigned on May 1st 2019. 

His triumphant debut was in creating “Jubilation 25” for women and “Jubilation XXV” for men in 2007 despite no formal training in the luxury fragrance industry. This set the tone for all future launches and today, Chong has become a highly respected protagonist who is known for defying convention and for pushing artistic boundaries. Over the past 12 years, he has steered Amouage on a creative path to global success and he achieved this by entirely reshaping the olfactive identity of the brand.  

Classically trained as a Lyric Baritone, Chong has often described his career as unorthodox and his role at Amouage as pre-ordained, “singing” various song cycles by bottling art and emotions. According to Chong, creating a perfume is always a process of storytelling. During his tenure at Amouage, he approached his work from a deeply personal perspective, adding layers of myriad contradictions and nuances. A multi-faceted maverick and creative risk-taker, each of his creations was a window to his mind, heart, and soul. 

This is not a swan song but rather, a short interlude to enable me to focus on new projects and new challenges.

Christopher Chong

This is not a swan song but rather, a short interlude to enable me to focus on new projects and new challenges.

“I would like to thank Amouage for giving me so many opportunities to develop my perfumery skills. My 12 year journey at Amouage has been nothing short of epic and it has been an honour to meet and work with so many wonderful people along the way,” said Chong. “I leave with enormous and enduring gratitude. I am truly grateful to everyone who believed in me, even when I was being challenging at times with my creativity. Your trust gave me tremendous courage and confidence to take Amouage from a relatively unknown Omani brand to the international recognition that it has today.” 

He added, “This is not a swan song but rather, a short interlude to enable me to focus on new projects and new challenges, so watch this space. This is only the end of the beginning”

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