MUSCAT: David Crickmore has resigned as CEO of Amouage SAOC effective May 31st 2019. Crickmore will be replaced as CEO by Marco Parsiegla, previously Senior Vice President of Havas for the global Luxury category and a long-time veteran at Proctor & Gamble managing brands across fragrances and cosmetics.
Crickmore expressed, “I have thoroughly enjoyed my time at Amouage and living in wonderful Oman, which has happily been my second home, for many years now. I have built many long-lasting relationships and friendships, both with people here in Oman and with my business partners worldwide and I shall miss them all. Naturally, I leaving Amouage and Oman with a very heavy heart, but I feel that it is the right time for me to move on to pastures new. I would like to wish Marco all the best in his new position and I look forward to seeing the Amouage brand continuing to flourish in the future.”
Sayyid Khalid bin Hamad Al Busaidi, Chairman of Sabco Group, which owns Amouage, said, “I would like to thank David for everything he has done for the Sabco Group, specifically his work in relaunching the Amouage brand and building it to where it is today and I wish him all the very best for the future. I am delighted to welcome Marco Parsiegla to his new role within the Group. We look forward to a successful continuation of the work already achieved and to the new developments that Marco will bring to the brand.”
Crickmore is credited for the complete re-evaluation of the Amouage brand and its worldwide re-launch, which coincided with the beginning of its 25th Anniversary year in November 2007. The brand’s reinvention has made it relevant to global, contemporary consumers and it is today, a truly international luxury brand. His appointment of Creative Director Christopher Chong enabled this vision to succeed.
Amouage has long reflected the wonderful traditions of developing highly creative, luxurious perfume and enjoys a global reputation for bringing true artistry to all its creations. By extending the product offer to include luxury bath ranges, a beautifully perfumed, long-lasting range of candles and parfums d’ambience, and a hand-crafted range of small leather goods and handbags in addition to silk printed scarves, the brand has set itself apart from other niche luxury perfume houses and has become recognised internationally as a leader in its field. Amouage is currently sold in 72 countries and is proud to be sold in the finest department stores worldwide.