In an era where screens increasingly shape behaviour, identity and relationships, His Majesty Sultan Haitham bin Tarik’s directive to review societal behaviour and curb the negative effects of social media marks a timely and thoughtful intervention.
Chairing a meeting of the Council of Ministers, His Majesty ordered a comprehensive assessment of behavioural changes within society and called for clear, well-governed policies that reinforce social values and promote positive conduct. The move reflects a growing recognition that rapid technological change, while offering immense opportunity, also carries social risks that demand proactive governance.
Social media platforms have transformed how people communicate, learn and express themselves. Yet alongside their benefits, concerns have mounted globally over their impact on mental well-being, social cohesion and value systems—particularly among young people. Oman is no exception.
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State media noted that His Majesty highlighted emerging negative social phenomena, including weakening interpersonal relationships, declining influence of positive role models and reduced constructive communication between generations. These trends, increasingly observed in many societies, underscore the need for coordinated and thoughtful responses rather than reactive measures.
What sets this directive apart is its emphasis on balance. His Majesty did not frame technology as the problem, but rather called for governance frameworks that ensure technological progress does not come at the expense of social stability, cultural identity or shared values.
By directing the cabinet to study behavioural changes and develop structured policies, the leadership is signalling that social well-being is as vital to national resilience as economic growth or technological advancement. It also places responsibility on institutions—not individuals alone—to shape environments that encourage positive behaviour and protect vulnerable groups, especially youth.
For Oman, a country rooted in strong social bonds, family values and cultural continuity, this step aligns with a broader vision of sustainable development—one that integrates economic modernisation with social cohesion.
As governments worldwide grapple with regulating digital spaces, Oman’s approach stands out for its clarity and foresight: study first, govern wisely, and act in the collective interest.
In a fast-moving digital age, it is a right step, taken at the right time.
