Muscat – The campaign, which began on Wednesday, 8 October, will run until November 10, 2025, and is part of broader efforts to support a secure digital transformation and promote the goals of Oman Vision 2040, which seeks to build a competitive economy and an informed society aware of its consumer rights.
The initiative is being implemented through coordinated efforts among the Authority’s regulatory and administrative divisions across the Sultanate’s governorates.

It covers several commercial sectors, including clothing and textiles, electrical and electronic devices, cosmetics, perfumes and personal care, cafés, restaurants, and buffets, in addition to the automotive sector, mobile phone repair shops, décor and design outlets, gold and jewellery sector, furniture, upholstery, and curtain tailoring businesses.

The campaign focuses on several key monitoring aspects, most notably verifying the existence of a commercial registration number or license, ensuring the clarity of exchange and return policies, confirming the availability of secure payment methods, verifying delivery timelines and after-sales services, and checking the availability of warranty data and invoices.

It also ensures that websites are registered on the ‘Ma’roof Oman’ platform to guarantee credibility and trust in electronic transactions.

The Authority affirmed that the implementation of this campaign reinforces consumer confidence in the local digital commerce environment and aligns with the rapid growth of this vital sector, thereby contributing to fairness and transparency among all parties in the commercial process.

It further emphasised the continuation of its efforts to develop smart monitoring mechanisms and strengthen cooperation with relevant entities in support of Oman Vision 2040’s goals of establishing a sustainable knowledge-based economy founded on trust and shared responsibility.